FOR SENIOR LIVING SALES PROFESSIONALS

View the Trailer to Our New Documentary That Celebrates the Tenacity, Spirit, and Courage of Aging

Our Mission is Changing Perspectives.

We’ve created a documentary following the lives of two very different individuals as they process the decision to move away from their familiar “homes” into a senior community.

They share everything from their initial emotional resistance to making a logical decision to improve their quality of life as part of a senior community.

The ultimate goal of this documentary is to HELP US help HIGHER FUNCTIONING PROSPECTS “get ready” to take that step before a health crisis forces them to move.

Watch the documentary to see a scientific, evidence-based empathic engagement process that can help us change lives and grow occupancies!

What is Prospect-Centered Selling^®?

Time to Get Ready is not only a documentary that gives voice to an underrepresented segment of society, it’s also a powerful tool in helping sales counselors approach seniors at a time in their lives when they have the ability to make a powerful and positive choice for their futures.

The driving force behind it all is the disruptive sales technique developed by David A. Smith called Prospect-Centered Selling® (PCS). The core principles of PCS include:

seeing the person in the prospect,
meeting them where they are,
empathizing with their situation
and then motivating, inspiring and guiding change.

People rarely react well to hard sales tactics or feeling like they’re being pushed into a decision they don’t want to make. PCS recognizes that, and seeks to have conversations with individuals who are not yet in crisis, but just perhaps not in a situation that best meets their needs.

Using this disruptive method, David A. Smith, along with several thousand PCS devotees, have filled countless senior communities across the US, Canada and the UK. In fact, PCS is proven to convert as much as 50% more than traditional sales.

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Praise From Early Viewers

“This film confirms the genuineness of this process and the connection with Seniors and family members.

Watching your teaser transported me back to my own experiences in the sales trenches with prospects, where those raw moments of connection were truly transformative (for the both of us). It reminded me of the invaluable lessons learned and personal growth achieved through your valuable techniques including listening and putting the ego aside to be there for the people we work with.”

Kayla Schaf

Sales Director, Legacy Retirement Communities

“David Smith’s emotion-evoking documentary, Time to Get Ready, raises awareness about the difficult journey older adults go through when they come to terms with the changes and challenges that aging brings. David has always been a thought-leader in senior housing sales, approaching it from a completely human place, with empathy and curiosity. He has continuously developed teachings, trainings and tools to help our industry do better and to help older adults process the change that is needed to move to a senior community.

This documentary offers something new and needed – an emotional journey that truly evokes feelings that make you think…and seek to understand what prospects and residents in senior housing are going through. The raw honesty showcased in this film is just what the senior housing industry needs to continue to be better and do better. And hopefully those outside our industry will learn something as well!”

Kristin Kutac Ward

Co-CEO, AgeWell Solvere

“I watched it now many times … you setting up that the story/video would ‘evoke emotion’ ….heck yes!!! this is the kind of IMPACT folks needs to know we make in communities and the team you’ve worked with on the story board and videography made it work. Well done! Patrick watched the new clip together with his wife, Becca who cried!”

Brandi Williamson

VP Sales, Experience Senior Living

“Wow. Gripping. All senior living leasing folks need to watch this as it teaches PCS as a story. I would love show my sales director. I am currently the Executive Director of an upscale Independent Living community just outside Sacramento. Be proud of your work. It is beautiful!”

Kent Mulkey

Executive Director, Ansel Park Independent Living

Senior Staff Writer, Senior Living Foresight

“Time to Get Ready serves as a poignant reflection on the grieving process, capturing the complexity of accepting the change of what once was and the loss of what the future was perceived to be.”

Aaron Catoe

Vice President, 12 Oaks Senior Living

“Honest. Beautiful. Thought provoking.

Change is universally difficult for all of us, this film gives a unique perspective of what seniors face when considering the transformational lifestyle change of a move to senior living.

Depicts the strength and depth seniors posses and inspires us to think about and their potential to embrace change differently.”

Stacy Mueheler

Director of Leasing, The Gatesworth

“I just watched it and LOVED it. When can I watch the full thing?? I love the story and apartment visit with the prospect, Sandy and her daughter, Beth. I love digging into the process and the emotions. Great camera work and music. I really enjoyed it. Honest truth.”

Evan Kou

Regional Vice President and General Manager, KARE

“David, I think it’s great. I think you’re capturing a process that has a lot of mystery to it through real experience that is both individual for each person but also has shared patterns that can help people understand making this move. The person moving into Seniors Housing has happened many millions of times but I don’t think anyone has captured it both for the person and families as well as for training.”

Kevin Carlin

Principal, Meridian Senior Living

“An authentic snapshot of the process of navigating the change to senior living from both the prospective resident and leasing team’s perspective. An empowering story of empathy, courage, and navigating change from a variety of perspectives. Perfect combination of intellectual and emotional content. Both extremely helpful and eye opening.”

Patrick Leonard

Chief Revenue Officer, The Gatesworth Communities

“Following decades of observation and hands-on work in the field, David Smith has effectively named and organized the psychological and emotional framework older adults use to navigate profound change. In making this film, he transitions from scientist to supporting actor, honoring older adults and their courageous stories by placing their own words and experiences at the very center of the narrative. Time to Get Ready is an uplifting and meaningful master class for anyone working with older adults.”

Katie Davis

Founder, CarePods

“I hope Executives and Corporate Regionals can view this and understand the value tenfold over 150 call-out attempts on a metrics report. 6 weeks, 16 phone calls, 3 tours, 2 home visits, 5 planning sessions, 2 personalized follow-ups, 25 hrs in the selling zone says SO much to me because I know firsthand the outpour of heart and soul it requires to accomplish this.”

Meredith Jackson

“I found this not only beautifully done - capturing lovely scenes and sounds, but also deeply moving and educational. I immediately started thinking of those I would like to watch the documentary at completion. I watched this piece three times and felt eager to watch more.”

Mrs. Dani Johnston

New Documentary Now Available

Fill out your information for a free screening of Time to Get Ready to discover how Prospect Centered Selling can help people choose senior living before it becomes a need-based move.